We build AI-native products — and help organizations become AI-native.
Værksted is Danish for workshop. We're an EU-registered company: our own products and the work we do for clients are built on the ground GDPR gives us — real consumer protection, not a compliance checkbox. We don't sell data, we don't run ads, and we don't design software to exploit the people who use it. We'd rather run a reasonable company and build technology that leaves people better off. The principles below are how we mean it.
Your work is yours. We don't read it, sell it, or train on it. We're EU-registered, so GDPR is the floor we build on — not the ceiling.
Our money comes from people buying our products, not from selling access to you. No ads, no trackers, no data brokerage.
One craft, done well. If a feature doesn't earn its place, it doesn't ship. We resist the feature factory.
Looks matter. Craft matters more. The interface, the latency, the recovery from failure — every detail, or none of them.
No infinite scrolls, no manipulated streaks, no engagement metrics dressed up as care. Tools you can put down.
Your data is yours, in formats you can read. Leave whenever you want. We earn loyalty; we don't trap it.
CPO, founder, investor. His master's thesis at LEGO Future Lab became LEGO Life — launched 2017, grown to 8M+ active users. Product leadership at momondo, KAYAK, TELUS, and Trackunit. Trained 250+ product managers in AI, lean, and agile.
Engineer and builder since 17. Designed and built Maskin's MCP-native architecture from scratch. Thinks in systems, ships in weeks.
Two ways we work. We build our own products, and we help organizations become AI-native — from strategy and tooling to shipping real systems into production, with GDPR and good judgment built in from the start. We take on a small number of engagements at a time, so each one gets our full attention. Reach us at hej@vaerksted.ai